Strategic Financial Leadership for Growing Businesses

We turn complex financial data into clear direction, so you can scale with clarity and confidence.

Your Partner in Profit

Running a business without clear financial insight is like driving without a dashboard. You feel the momentum, but you can’t see what’s really happening.

At MyCFO, we translate your financial data into meaningful, actionable insights. No jargon. No guesswork. Just clarity around cash flow, profitability, and the decisions that move your business forward.

You built the business. We help you understand the numbers behind it, so you can lead with confidence.

Our Services

We partner with business owners to turn financial complexity into clarity and forward momentum.

Fractional CFO

Experienced financial leadership to guide strategy, profitability, and long-term growth, without the full-time commitment.

Financial Advisory

Structured planning and data-driven insight to help you operate efficiently and grow with confidence.

Cash Flow Strategy

Clear forecasting and cash flow oversight so you always understand your runway and financial position.

Our Strategic Approach

MyCFO was built to give business owners more than bookkeeping and compliance. We provide proactive financial strategies designed to help companies operate smarter, grow intentionally, and make confident decisions.

Our team brings deep experience in accounting and executive-level financial leadership. But what sets us apart isn’t just technical expertise; it’s our ability to translate complex financial data into clear, practical guidance that business owners can actually use.

Whether you’re scaling, stabilizing cash flow, or planning for an eventual exit, MyCFO serves as a trusted financial partner focused on long-term value, not just short-term numbers.

Industries We Serve

We partner with growth-minded businesses across a range of industries, providing strategic financial leadership tailored to each company’s unique needs.

Architecture

Construction

Interior Design

Healthcare

E-Commerce

Startups

Creative Agencies

Professional Services

Manufacturing

Publishing

Legal

Professional Services

Our Team

Your trusted financial partners, bringing expertise, insight, and proactive strategy to every stage of growth.

Certified Public Accountant

  • Hope Jenne, CPA, MSA, is the dynamic owner of My CFO LLC, a premier fractional CFO and consulting firm dedicated to empowering entrepreneurs with financial clarity, growth, and lasting value.

    With more than 20 years in the finance world, Hope’s journey began as an intern at a public tax firm, building a broad foundation across industries. She then advanced into leadership as Controller for a multi-million-dollar healthcare company, where she developed strong skills in leadership, navigated complex financial discussions, and gained deep experience in exit transactions.

    Since joining My CFO in 2015, Hope has seized every opportunity to grow her expertise. Today, she partners closely with high-growth, multi-million-dollar companies—overseeing sophisticated financing structures, coordinating multifaceted finance teams, and steering financial operations with precision and insight. She leverages accounting’s unique transferability across industries to deliver tailored guidance that helps business owners in any sector build stronger, more valuable businesses.

    Her true passion lies in guiding owners to define clear financial goals, serving as their trusted accountability partner, and maximizing long-term business value through strategic planning, exit strategies, and comprehensive financial advisory.

    An MTSU graduate with a Master’s in Accounting and a licensed CPA, Hope also became a Certified Exit Planning Advisor in 2021. She is a devoted wife to her husband and mother to three sons she affectionately calls “the JJs.” A farm-raised horse enthusiast and committed follower of Jesus, she draws inspiration from her faith and family, bringing purpose, warmth, and genuine connection to every client relationship.

    Before focusing her energy on family, Hope was an active community leader—serving on numerous boards, chairing fundraisers, mentoring kids. She continues teaching children’s Bible classes weekly.

Certified Public Accountant

  • Lydia Weber, CPA, MAcc is a strategic, results-driven finance leader with more than a decade of experience across financial operations, internal controls, audit, and regulatory compliance within the financial services and banking sectors. She brings a balanced blend of operational finance leadership and risk management expertise, helping organizations strengthen financial discipline, improve performance visibility, and support sustainable growth.

    Lydia has held senior leadership roles within a publicly traded, multi-billion-dollar financial institution, partnering with executive teams to lead enterprise budgeting, executive and board-level reporting, and large-scale cost optimization initiatives. Her work supported technology, operations, data, and governance functions and delivered meaningful annual savings while preserving strategic growth priorities. She also led major operational transformations within mortgage servicing for portfolios serving 45k+ customers, including large-scale servicing transfers and the enhancement of data automation, portfolio oversight, and executive reporting.

    Earlier in her career, Lydia led internal control and SOX compliance programs across mortgage banking and capital markets functions, coordinating closely with internal audit and external auditors to strengthen control design, testing, and remediation. She brings deep experience building scalable finance and control frameworks during periods of growth, regulatory scrutiny, and organizational change.

    Lydia began her career in public accounting, advising regulated financial institutions on risk assessment, financial reporting, and internal control best practices. She is a Certified Public Accountant in Tennessee and holds both a Master of Accountancy and Bachelor of Business Administration in Accounting. Lydia is known for her practical, collaborative approach and her ability to translate complex financial information into clear, actionable insights for executive leadership teams.

Certified Public Accountant

  • Brandi Beaty brings over 10 years of accounting experience to the team at My CFO, LLC. She spent most of her time working as an accountant for a Fortune 500 public company, leading the accounting and consolidations group and coordinating closing for over 40 global subsidiaries.

    Prior to that, she worked as an auditor with Ernst & Young. Brandi holds a Bachelor of Business Administration in Accounting and a Master of Accountancy from Middle Tennessee State University, and is a licensed CPA. Brandi lives in Murfreesboro with her husband and children. She most enjoys spending time with family and being outdoors.

TESTIMONIALS

Kind Word from Clients

  • "Working with Hope and investing in a fractional CFO is one of the best decisions I have ever made for my business. Not only is she there to create checks and balances but she is an advisor and a trustworthy partner who wants to see me succeed.  She is truly a jack of all trades!  From helping with tax planning, to assisting in hiring a new bookkeeper, to creating models and forecasts, Hope has made me more confident in the "business" side of the business.  I am so grateful to have found her!"

    Mollie Creason | Well + Wonder

  • “Working with Hope has been such a game-changer for our business. Having her keep tabs on our numbers on a bi-weekly basis has given us so much clarity and peace of mind. She makes something that can feel overwhelming feel manageable and even enjoyable. Hope is not only sharp and thorough, but also such a joy to work with — I truly look forward to our check-ins!”

    Lynna Van Merkey | V COTERIE

  • “Smart, Trustworthy and Ethical! What else could you ask for in a financial review and guidance partner? They are a great company to work with led by some of the best people you will ever meet in business. A great partner to have for business owners who know more about how to sell and grow their business and less about how to manage it financially. They have really helped our business clarity and performance at Volunteer Welding Supply.”

    John Mark McMurty | Volunteer Welding Supply

GET STARTED

A Clear Path Forward

A straightforward process designed to bring clarity and momentum to your business.

Start the Conversation

Complete the inquiry form so we can learn more about your business, goals, and current financial landscape.

Strategy & Discovery

We’ll schedule a consultation to review your financial position, identify opportunities, and outline the right level of support.

Scale with Confidence

With a clear strategy in place, we begin implementing the financial structure and insight needed to drive smarter decisions and sustainable growth.

Are you ready to say, “Let me ask MyCFO”?

Gain the clarity, structure, and financial leadership needed to take control of your company’s future.